Air arabia strategy about air arabia llc air arabia llc was established as a fully fledged commercial airline of the united arab emirates on 3rd february 2003 by an ameeri decree issued by his highness dr sheikh sultan bin mohamed al qassimi, the ruler of sharjah and member of the supreme council of the uae. Air arabia investor presentation sharjah, uae: september 2013 information contained in this presentation is subject to change without notice, its accuracy is not guaranteed group strategy air arabia aims to strengthen its position as the leading low cost carrier operator across the arab world.
Air arabia decided to target the former and came up with the strategy of “pay less demonstrate the highest operational standards and manage their costs ruthlessly these airlines could also not be operated from united arab emirates. When air arabia was launched a few years back, the main competitors in the airline industry in the region were emirates airlines, etihad airways and gulf air emirates airlines had the biggest share in the market since it had already been established and was known for its high quality service.
Air arabia is the first & largest low cost carrier (lcc) to operate in middle east and north africa air arabia started its operation in october 2003 and holds a portfolio of successful businesses the main hub of air arabia is sharah airport, uae and mohamed v airport in casablanca, morocco and the third hub in alexandria, egypt. Air arabia strategy about air arabia llc air arabia llc was established as a fully fledged commercial airline of the united arab emirates on 3rd february 2003 by an ameeri decree issued by his highness dr sheikh sultan bin mohamed al qassimi,.
The company air arabia which is chosen in this report is a public company this report also gives information about how the company works internally and externally. Air arabia is a classic start–up success story arabian lcc model the challenge for air arabia has been how to adapt proven lcc tactics — point to points services, internet distribution, high asset utilisation, airport cost minimisation, etc — to middle east conditions: • aircraft utilisation at air arabia averages 145 hours a day compared to a global average of 86 hours for a320s.
In this case study (report) i will go throw the external environment to assess the viability of this operation using the porter's five-force analysis, as an advice manager for this company i have to use the forces influencing the decisions of the air arabia airline to enter the uae market with a unique strategy. Air arabia enabled customers to make the smart travel choice those who have been unable to afford air travel in the past to start travelling throughout the region and those who do travel to do so more frequently, benefiting both business and leisure travellers. Thank you for your interest in employment with air arabia , and we wish you the very best in your job search to apply for any of the positions below, please click on the apply now button demonstrates the ability to contribute and successfully deliver against business strategy and set kpis.
Case study: marketing strategy of air arabia this does show a void in the industry for operating a budget airline in the regionair arabia's mission is to revolutionise air travel in the region through an innovative business approach offering superb value for money and a safe lufthansa. Air rewards – loyalty program air rewards, air arabia’s loyalty program, is the most generous loyalty program in the region based on a simple earn and redeem plan, air rewards offers you the maximum value for points earned.
“low-cost strategy in the air: air arabia- first in the middle east” at the fifth asia pacific forum for graduate students research in tourism, bangkok thailand (2006. Air arabia's strategy 1) low cost industry around the word: - low cost carriers widely entered the market and redesigned the industry so far dominated by full service network carriers. Air arabia's strategy growth strategy and strategic direction currently serving over 85 destinations, air arabia’s network has grown significantly since it launched in 2003.