Clean edge razor splitting hairs in product positioning mba8145-marketing management alpharetta, summer-2011 gsu individual case analysis the non disposable razor market had a significant growth only in super-premium segment paramount’s clean edge should compete with radiance naiv in test markets.
Clean edge, carried the revolutionary new technology, will have a big strength in the current market because the new technology innovation becomes the mainstream of the recent growing nondisposable razor market. Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy the idea is to broadcast a message that will reach the largest number of people possible. 4 uninvolved razor users (maintenance users) is untapped consumer base weakness 1 launching the clean edge razor in the wrong segment could potentially canabilise the paramount pro 2 does not hold a position in the super premium segment of the mainstream market which accounts for 372%of the total non-disposable razor market 3.
A well-known health and beauty company, paramount is launching a high-technology nondisposable razor, clean edge they are searching for the most efficient way to gain market share. Read this free business case study and other term papers, research papers and book reports clean edge razor xiaoling jiao jamie soohoo clean edge razor paramount health and beauty company, known as paramount with corporate divisions included health.
1 clean edge razor case study students: nancy clark gonzalez, jennifer frost, marty webb 2 summary of the background and facts this case study, while based on real events, is a fictional case that represents a possible scenario managers in today’s business environment may encounter. Clean edge razor vibrating,ultra- thin, 5 blade razor a larger ,heavier handle for a better balance ,grip & control vibration for stimulate hair follicles, 25% increase in hair removal clean edge design and testing.
Case study: clean edge razor- splitting hairs in product positioning 2/12/2013 group 5 radhika nadkarni rishi ranjan sujoy chakrabortty sumanta chatterjee suresh panigrahi problem statement: ‘paramount health and beauty ‘ company is launching a new non-disposable razor, clean edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. Clean edge is a non-disposable razor with a vibrating technology allowing for a more thorough shave the market of non-disposable razor and refill cartridges is divided into three segments of super-premium, moderate and value based on the price and quality of the product.