Moreover, coca-cola's problems appeared to worsen in france belgian officials said a ban on imports of coca-cola products from a plant in dunkirk, france, would be maintained until the french authorities had finished their inquiries into contamination there -- including unconfirmed reports that rat poison might have been the cause some 28,000 coca-cola product vending-machines in belgium were also to remain out of action until checked for impurities. According to pepsico's crisis management analysis, used to win the prsa's silver anvil award that year, a staff of six media relations managers handled 2,000 calls from print, radio and television.
To end the ban, coca-cola agreed to five belgian conditions relating to cleanliness and safety standards mr ivester said that production would resume immediately and that he expected coca-cola products to be back in belgian stores within two weeks.
He maintains that the company's chairman and chief executive, m douglas ivester, should speak out, assuring the public that the company is doing all it can ''nobody less than ivester should come forward,'' he said company executives in belgium have commented on the situation, according to the coca-cola spokesman.
‘‘belgium’s annual coca-cola summer tour’’ where coca-cola brand products were presented at over 90 locations throughout the country and ‘‘the originals promotional campaign’’, where over 72,000 consumers won premiums. The way coca-cola handled the belgian crisis was a classic example of one of the worst public relations fiascos in the corporate history the case also highlights the need and importance of a crisis management plan to prevent such fiascos in future.
Coca cola: belgian pr crisis 1 principles of management&it’s domiciliary in“the emerging markets”a presentation byabhizar bootwala. Coca-cola, the world's largest carbonated beverages company, ventured into the fast growing bottled water industry the company launched its bottled water brand dasani in the us in 1999 once it became a success in the domestic market, coca-cola launched dasani in the uk in february 2004.
Coca cola belgian contamination case summary posted on july 20, 2012 by hundreds of consumers were complaining of a strange taste and color of bottled coca cola the belgian health ministry ordered for all coca cola products to be banned from the market their marketing team is strong and their public relations team has. Coca-cola has issued a statement assuring consumers that there are ''no health or safety issues'' concerning its products, but the outside experts say the company's reputation remains at risk ''any time the government bans your product, it sends a very, very strong signal to the public,'' said steven fink, president of the lexicon communications corporation, a crisis-management firm based in los angeles.
According to pepsico's crisis management analysis, used to win the prsa's silver anvil award that year, a staff of six media relations managers handled 2,000 calls from print, radio and television reporters while 24 consumer specialists, assisted by 40 volunteers, manned the phones to respond to tens of thousands of consumer calls.