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Introduction to the principles of social marketing acuk introduction to the principles of social marketing session aim: • to provide an overview of the key principles of social marketing learning outcomes: • by the end of the session we will be able to: – explain the basic principles of social marketing – explain academic.
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Unilever shares green marketing principles unilever has published the five principles of behaviour change that its marketers use to develop campaigns and initiatives that encourage sustainable habits, in a bid to drive wider change. As marketing professionals scurry to keep up, it is important to keep a frame of reference on the fact that some tried and true marketing principles never change as the old saying goes, “ if it ain’t broke, don’t fix it”.
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